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Brand Identity & Visual Direction

Give your business a voice, a look, and a presence that feels authentically you.

Your brand isn't just how your business looks - it's how your business connects.

person walking up a set of stone stairs


Your brand is more than colours, fonts and a logo - it's the feeling people have when they interact with you. It's the clarity in your message, the confidence in your tone, and the consistency in how you show up in the world.

At the Collaboration Consultancy, I help new and small business owners build identities with meaning, style and purpose. We work together to craft a brand that reflects your values, resonates with your audience, and positions you to grow - calmly, confidently and consistently.

Whether you're starting from scratch or refining an existing identity, you'll receive practical, collaborative guidance. No jargon. No overwhelm. Just thoughtful, down-to-earth support that helps you build a brand you're proud of - and one your clients feel at home with.

Your core brand personality and tone of voice

A clear value story and message structure

Colour palette, typography & visual style direction

Website & social media look-and-feel guidance

Ideas for imagery, symbols and storytelling

"[Jo] walked me through her [consultancy] and I was super impressed. She is able to help.....practices with virtually every element of marketing from occasional support such as blogs and press releases through to a fully integrated marketing function. As [professionals] we sometimes neglect the importance of marketing, often times due to being too busy ... [Jo] is someone who I believe could be an amazing asset to any...organisation - from a new starter making their way, to an established.... practice looking to expand."

Mediation Practice Founder, 2022

branding collaborations

Here is a selection of new businesses that I have collaborated with to bring their new concepts to life. These range from antique and vintage traders, to hairdressers and builders as well as professional legal service providers.

Autumn Magazine Issue 5 front cover

Objet D'Art Stuff

HandR Hair Design logo

Tracey Fisher, H & R Hair Design

marketing article page one

Publications

Laricelle Fouchee Mediator Profile 2024

professional CV

Request Branding Services

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